Konrad's grand son, Karl, came on board

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the family business within 1954. He wasn't in any respect satisfied that the loved ones company was known intended for strictly making the shoe inserts, that were mostly suitable for a limited clientele, folks with bad feet. He wanted to create a shoe for that common man that would certainly make them feel as comfortable as when they were walking barefoot.

Not that was quite

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a novel concept because most folks felt that is shoes were the most unnatural bit of apparel ever devised, only fitting to the protection it offered for the feet, not comfort. He took the grandfather's idea of flexible arch supports and married it together with his own knowledge of how an foot flexes when within motion.

It took ten years of

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research and design, but eventually the 1st model, the Madrid, the 1st of the Birkenstock sandals were introduced for the world.

In 1966, just from the Nick of Time for that Woodstock generation, a lady named Margot Fraser purchased her initial pair of footbed flip flops while visiting in the woman's native country, Germany. The lady soon found that the sandals

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greatly relieved the unpleasant foot pain she possessed suffered with since childhood. She brought Birkenstock flip flops to America and we know the remaining portion of the story.

Today, Birkenstock has over 400 different styles of Birkenstock sandals, clogs, along with shoes. Birkenstock sandals comes in a wide variety regarding materials, colors, and dimensions, and new materials as well as styles are introduced each year. They are very creative in

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their product design and that is probably the hallmarks. They are still ugly, still relatively high-priced, and most important of still probably the best footwear in the universe.