Adi continued considering the creation of

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trainers, although his brother, Rudolph, proven a rival company: Puma. As a means of differentiating the 2 marks, Adi decided to increase the three stripes, component of the iconic imagery on the Adidas brand.

During this 1950s, the

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brand truly came into unique. With the creation involving its first range connected with football boots, complete using studs, the company attracted the attention epidermis major football leagues all over the world, which, of course, proved for being exceptionally lucrative. Indeed, the Adidas brand created the football boots worn by winning team on earth Cup 1954, which took place in Switzerland.

In this mid 1950s, 1956 for being precise, the

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brand became part sponsors of the Olympic Games in Melbourne, and obviously, after this, there was no stopping them. Today, Adidas is one belonging to the best-known brand names in anyone on the planet, an incredible feat pertaining to such humble beginnings. New factories came straight into existence regularly, and the brand spread through the capitalist world.

It has not been until the 1960s, however, that

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extended its range plus began manufacturing sports clothing. In 1963, they as well began to expand his or her merchandise to encompass activities equipment too, if it turned out not for this shift, we would not discover Adidas footballs at major football sporting events - an image containing truly become iconic with the 'beautiful game'.

The 1970s saw the best 'Trefoil Logo' appearing in clothing, equipment, and footwear. Adidas incorporated the Trefoil Logo as a way for people to tell imitation Adidas goods, from your genuine articles. In this 1980s, the

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brand became involved inside wider cultivation and celebration of sports generally speaking, Horst Dassler founded 'International Activities, Culture, and Leisure'.